Iron-Man Late Model Series Rebranded as Valvoline™ Iron-Man Late Model Series

SOMERSET, KENTUCKY (January 5, 2021) - Officials with the Iron-Man Late Model Series based out of Somerset, Ky. are extremely pleased to announce a corporate commitment to the series as “The Original Motor Oil” Valvoline™ will now be the title sponsor for the Iron-Man Late Model Series beginning with the 2021 season. The Iron-Man Racing Series will feature a Northern and Southern division tour with the onset of 2021.

After starting up the tour in 2016, the Valvoline™ Iron-Man Late Model Series will begin its sixth season of operation with the upcoming 2021 racing campaign, which has saw the tour contest events at nineteen different racing venues in five states (Georgia, Indiana, Kentucky, North Carolina, and Tennessee) up to this point in its history and with the addition of the Northern division in 2021, the Valvoline™ Iron-Man Late Model Series will be contesting events in Ohio and West Virginia. Valvoline™ will also serve as a marketing partner for the Brucebilt Performance Iron-Man Open Wheel Series.
“We’re thrilled and excited to announce the addition of Valvoline to the Iron-Man Racing Series. They’re a great company with great products and we’re looking forward to working with them and building a great relationship,” stated Chris Tilley, President of CT Promotions/Iron-Man Racing Series.

About Valvoline™
Valvoline Inc. (NYSE: VVV) is a leading worldwide marketer and supplier of premium branded lubricants and automotive services, with sales in more than 140 countries. Established in 1866, the company’s heritage spans more than 150 years, during which time it has developed powerful brand recognition across multiple product and service channels. Valvoline ranks as the No. 3 passenger car motor oil brand in the DIY market by volume. It operates and franchises approximately 1,400 quick-lube locations, and it is the No. 2 chain by number of stores in the United States under the Valvoline Instant Oil ChangeSM brand and the No. 3 chain by number of stores in Canada under the Valvoline Great Canadian Oil Change brand. It also markets Valvoline lubricants and automotive chemicals, including the Valvoline High Mileage with MaxLife technology motor oil for engines over 75,000 miles; Valvoline Advanced Full Synthetic motor oil; Valvoline Premium Blue™ heavy-duty motor oil; Valvoline Multi-Vehicle Automatic Transmission Fluid; and Zerex™ antifreeze. To learn more, visit

Contact: Michael Despain
Iron-Man Racing Series/CT Promotions Public Relations | 270-572-1227