Contact: Ben Shelton (
May 26, 2021

Brennon Willard Welcomes New Marketing Partners
29th Annual Lucas Oil Show-Me 100 Up Next

LEBANON, Mo. (05/26/21) – Brennon Willard is pleased to welcome a pair of new marketing partners on his Hudson Feed and Grain No. 3w Willard Asphalt / Scott Bailey Racing Engines Super Late Model.

Sunoco Race Fuel and Lucas Oil Products have come on board to support the dirt racing newcomer for the remainder of the 2021 season and beyond.

“I have utilized Sunoco Fuel in my race cars for most of my racing career. We had Sunoco Race Fuel in our car for all of our asphalt wins and both track Championships on asphalt. They were a long-time family partner at Lebanon I-44 Speedway, and I’m excited about partnering with them on the track now as well,” Willard noted. “Additionally, we have used Lucas Oil Products in a lot of our equipment at Willard Asphalt for many years. I started using Lucas Oil products when I started racing Go-Karts in 2008 and am looking forward to using them both on and off the track going forward.”

After a successful asphalt career, Willard is now a couple of years into his dirt racing era. While he’s found the learning curve steep, he’s enjoyed every minute of the ride so far.

“I like challenges and driving dirt cars is definitely a different game than pavement cars. We’re slowing making gains and getting to where we want to be. I just appreciate my family, my team, and all of my great sponsors for their support,” Willard said.

The team is looking forward to entering the 29th annual Lucas Oil Show Me 100 this weekend – May 27-29 – at Lucas Oil Speedway (Wheatland, Mo.). The Memorial day weekend classic, which is co-sanctioned by the Lucas Oil Late Model Dirt Series and the Lucas Oil Midwest Late Model Racing Association features three big nights of racing.

On Thursday and Friday a $6,000 winner’s check is up for grabs each night, while Saturday night’s mega finale posts a $30,000 top prize.

For full event information, please visit .

Brennon Willard would like to thank all of his marketing partners, which include: Willard Asphalt, Purina, Hudson Feed & Grain, Barry Wright Icon Race Cars, Modern Images, Swift Springs, Midwest Sheet Metal, Sunoco Race Fuel, Lucas Oil Products, Carget Motors, Scott Bailey Racing Engines, Earnhardt Technologies Group, Fox Racing Shox, I-44 Winter Shootout, Lebanon Ready-Mix, Merrill Bonding Co., Tony Jackson Jr. Racing, Weld Racing Wheels, and MSR Mafia Marketing Services.

Visit the team’s official website at often for the latest team information. You can also stay connected with Brennon Willard on social media at on Facebook, and on Twitter at